Apple October 2026
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OLED MacBook Pro to help boost premium display shipments, per report
Counterpoint Research says Apple’s next-generation MacBook Pro will help drive a 50% increase in OLED notebook display shipments in 2026 alone.
Apple rolls out AT&T carrier update for iPhone 18 Pro Max on iOS 27.2 beta
Apple is rolling out a different carrier bundle update for devices running the iOS 27.2 beta. Here are the details.
‘Matchbox The Movie’ starring John Cena premieres on Apple TV
Apple TV subscribers can now watch Apple TV’s “Matchbox The Movie,” the platform’s new action-packed comedy inspired by the iconic Mattel toys.
Avatar: Seven Havens Premieres This Week — Here's When You Can Watch New Episodes
Avatar: Seven Havens premieres this week, introducing us to the first new Avatar in over 10 years. Original creators Michael Dante DiMartino and Bryan Konietzko returned for the 2D series, which follows a new Avatar, Pavi, over 200 years after The Legend of Korra. That’s around 300 years after the events of The Last Airbender. Seven Havens will be streaming exclusively on Paramount+, now under the Skydance banner. The full series is slated for 26 half-hour episodes, just like the good ol’ days. However, those episodes will be split into two “Books,” the Avatar version of seasons. Avatar: Seven Havens Book 1 Premieres This WeekThe first three episodes of Book 1 will premiere on October 9. Subsequent episodes will be released in batches every Friday, so all 13 episodes of the Seven Havens will be streaming by the end of October. Here’s how that all looks in list form: Avatar: Seven Havens Episode Release ScheduleChapter 1: “On the Horizon” - October 9Chapter 2: “Into the Storm” - October 9Chapter 3: “The Order” - October 9 Chapter 4: The Faceless” - October 16Chapter 5: “The One Left Behind” - October 16Chapter 6: “The Night of the Inflicted” - October 16Chapter 7: “What Lies Beneath” - October 23Chapter 8: “The Envoys, Part 1” - October 23Chapter 9: “The Envoys, Part 2” - October 23Chapter 10: “Ghosts and Spirits” - October 30Chapter 11: “Battle of the Ruins” - October 30Chapter 12: “The Dome” - October 30Chapter 13: “The Root Chakra” - October 30As mentioned, the series will be streaming exclusively on Paramount+. Previous Avatar shows have eventually been released on DVD and Blu-ray, but that seems less likely for Seven Havens in the current Paramount era. Episode titles were originally reported by Polygon, alongside promotional art for each batch: As for what to expect from the show, Seven Havens follows the usual Avatar tradition by picking up with, well, a new Avatar. The star of the new animated series is a young earthbender named Pavi. Korra picked up less than a century after The Last Airbender, entering an era of industrialization in an otherwise recognizable version of the Four Nations. Seven Havens, in contrast, jumps over 200 years into the future. Early trailers show an entirely distinct post-apocalyptic world that generally despises the notion of the Avatar. Given the amount of time that’s passed, it’s possible something happened to the Avatar Cycle to cause a delay in its continuation after Korra’s passing. Otherwise, Korra may have hit a Kyoshi-level lifespan.Either way, it seems like some real crazy stuff went down after Korra and Asami walked into the sunset. Paramount, which has completed its acquisition of Warner Bros., has been rebuilding the Avatar franchise over the past couple of years. Most recently, Paramount dropped Avatar Aang: The Last Airbender, a new animated movie featuring the original Gaang all grown up. That was notoriously leaked online in protest of Paramount’s refusal to give it a theatrical release, but we were fans of the movie nonetheless. Otherwise, while Seven Havens has already been greenlit for 26 episodes, there’s no word on when we’ll actually see Book 2. We’ll likely hear more about the series’ future as well as other projects like the Avatar fighting game at NYCC this weekend. ICYMI: Reebok just announced a new line of sneakers inspired by the original ATLA series.
Apple's October 13 Launch: What's Coming
Apple is planning to introduce new products on Tuesday, October 13, Apple marketing chief Greg Joswiak announced today. It won't be a traditional Apple event, but Apple has invited some members of the media to New York City to get some hands-on time with whatever's introduced. Subscribe to the MacRumors YouTube channel for more videos. Those of us not invited to the New York Experience are likely to be introduced to the new devices via press releases that'll come out on launch day.
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic today updated its usage policy (via The Verge) to bar users from subjecting Claude to "sustained and needless abusive or cruel behavior". Anthropic says the abuse rule is meant to apply only in extreme cases, where users "repeatedly act cruelly" toward the AI models with "no discernible purpose". The rule does not apply to ordinary user frustration, pushback, dark creative themes, or model testing and research.
Apple home event imminent, OLED MacBook Pro details, Full Disk Access changes
Benjamin and Chance talk about this week’s Apple news, ahead of a bevy of product announcements coming later this month....
Samsung’s first over-ear headphones in more than a decade might finally have a name
Samsung's AirPods Max rival could be called Galaxy Studio.
Apple could swiftly follow its smart home event with new iPads and MacBooks
October's heating up for Apple hardware launches, with new iPads now in the running.
Tim Cook calls iPhone Duo ‘amazing’ ahead of October 23 release
Tim Cook has given the iPhone Duo a rare personal endorsement just weeks before launch, calling Apple’s first foldable iPhone “amazing” in a new interview. Speaking to The Independent, Cook was discussing Apple’s current product cycle
Apple, Prosser, and Ramacciotti trade blame over delays in trade secret lawsuit
A joint status report made public earlier today shows a growing rift between Apple, Jon Prosser and Michael Ramacciotti.
iPhone Duo buyers can get a head start on pre-orders from Monday
Apple will let customers begin preparing an iPhone Duo pre-order from Monday, October 12, giving buyers four days to get their order ready before pre-orders officially open. The advance “Get Ready” process is designed to cut
Apple will reportedly debut its first touchscreen MacBook in three weeks
The event could take place weeks after Apple’s “Welcome home” presentation.
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do two rounds of product launches during October.
Apple to launch touchscreen MacBook Pro and more on October 27: report
Apple just announced a “Welcome home” special event for next week, but the fun doesn’t stop there. Bloomberg now reports...
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Starting today, iPhone users still running iOS 26 will see iOS 27.0.1 as the prominent software update in the Settings app under General → Software Update, with iOS 26.7.1 now relegated to a smaller "Also Available" section at the bottom. iOS 27 was released on September 14, but until now that update and later iOS 27.0.1 were shown under the "Also Available" section, with iOS 26.7 and later iOS 26.7.1 shown in the prominent position.
Touchscreen MacBook Pro & OLED iPad mini coming at October 27 Apple event
A new rumor sets the exact date and products we can expect for Apple to reveal in late October, which includes the long-awaited touchscreen MacBook Pro.
IDC: Mac shipments drop 11% in Q3 as global PC market slides 20%
Despite seeing an 11% drop in Mac shipments during Q3 2026, Apple’s market share rose from 8.5% to 9.5%, as the broader market saw shipments plunge 20.1%
Tim Cook has no intention of interfering with the John Ternus era
Apple Executive Chairman Tim Cook has no intention of meddling with John Ternus' work as CEO, but he does want to lighten his load by taking on responsibilities with interacting with global governments.
Tim Cook says Apple Music Hall is a commitment to live performance
Tim Cook has described Apple Music Hall in London as a deliberate commitment to live performance, saying the new venue reflects Apple’s belief in the importance of artists performing in front of an audience. Speaking in
Apple Home adds two powerful new features in iOS 27
iOS 27 includes two powerful new features in Apple’s Home app thanks to the latest Apple Intelligence upgrades.
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
CEO John Ternus is making changes to Apple's leadership, reports Bloomberg. Apple veteran Steve Smith will take over mergers and acquisitions and corporate development, which was previously led by Adrian Perica. M&A is an important team at Apple, handling acquisitions and arrangements like the deal Apple had with OpenAI to add ChatGPT to Siri.
There's a hidden upside to the rampocalypse for Apple
RAM prices are awful, and that hit the overall PC market to the tune of 20% fewer shipments in the last quarter versus 2025. But, according to IDC, it was less-bad for Apple than almost everybody else, with it seeing a full percentage point market share gain year-over year. Buckle up, prices are only going to get worse.