Apple July 2026
Global headlines curated by our intelligent agents.
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9to5Mac Overtime 075: Thoughts on Apple Upgrade
Fernando and Jeff discuss Apple Upgrade in depth, including Apple’s motivation, the major players involved, how it may affect the...
How Apple Changed Under Tim Cook: 15 Years in Numbers
Apple CEO Tim Cook participated in his final Apple earnings call yesterday, with incoming CEO John Ternus set to take over on September 1. With Cook's tenure coming to an end, we thought we'd take a look at how Apple has changed over the last 15 years. Cook took over as CEO on August 24, 2011, after Steve Jobs resigned. Apple's Revenue During yesterday's earnings call, Bank of America analyst Wamsi Mohan shared an interesting observation about Apple's quarterly earnings.
Apple TV drops full San Diego Comic-Con panels for Silo, Dark Matter, Widow’s Bay, more
Apple TV’s YouTube channel has shared the full panels for the panels from its first-ever Hall H takeover at San Diego Comic-Con 2026. Watch them here.
Nearly half of smartphone revenue goes to Apple despite 23% shipment share
Apple captured 49% of global smartphone revenue in the second quarter despite accounting for only 23% of shipments, showing how much more money the iPhone generates per device than competing smartphones.
Apple’s new AirTags are back down to their best price
It’s the best tracker for iPhone owners.
Inside Beats lab: Outside Apple, because AirPods can't do everything well
Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab.
Report: Apple hit a record 49% share of global smartphone revenue for Q2
Apple reportedly captured nearly half of global smartphone revenue during the second quarter, despite a market-wide decline in shipments.
iPhone 17 Pro found ‘pristine’ after surviving fall from airplane
One user just put Apple’s durability claims to the test, and came away shocked after her iPhone 17 Pro survived an airplane fall unscathed.
Following Apple’s Q4 2026 guidance, JP Morgan cuts its target for the company’s stock
JP Morgan has set a new price target for Apple’s stock after yesterday’s quarterly results. Here are the details.
Unimpressed Goldman Sachs trims AAPL target by $10 after earnings call
Despite raising its Apple price target just days before earnings, investment bank Goldman Sachs has recalibrated its forecasts and while still mostly positive, has now pulled the target back down to $360.
Ted Lasso returns next week with two major changes in season 4
Ted Lasso is almost back, with season 4’s premiere just days away. Here are two major changes to expect from the new season of Ted Lasso.
iPhone Air 2 to feature smaller Dynamic Island, more: report
Apple is expected to release the iPhone Air 2 in early 2027, with several key improvements over the first model....
2027 iPhone 18 rumors: Smaller Dynamic Island, 12GB or 9GB RAM, 2nm A20 chip
Apple's base model iPhone 18 is probably not going to arrive until spring 2027, but the rumor mill already has a lot to say about the device. Here's what you need to know.
Services slowdown pushes Morgan Stanley's AAPL target down to $360
Morgan Stanley has pared its Apple price target from $364 to $360 after slowing Services growth and higher memory costs weakened its earnings outlook, despite strong demand for the company's products.
Motorola leak reveals a potential Galaxy Watch Ultra 2 rival
A new leak has revealed Motorola's unannounced Moto Watch Ultra, complete with a stainless steel case, 50m water resistance, and more.
9to5Mac Daily: July 31, 2026 – iOS 27 features, Apple lawsuit
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts...
The MacRumors Show: Revisiting iOS 27 Ahead of iPhone 18 Pro
After over a month of testing iOS 27, on this week's episode of The MacRumors Show we circle back to the beta and talk through our experiences with Siri AI, Liquid Glass refinements, and more. Subscribe to The MacRumors Show YouTube channel for more videos iOS 27 is expected to launch this fall, bringing sweeping performance work across the system.
Casio just turned its wild Ring Watch into an actual smart ring with health tracking
Following up on 2024’s basic ring watch, Casio has just released the CRW-H001 as its first Oura-like smart ring with health tracking.
Set a Custom EQ for Your AirPods in iOS 27
Sony, Bose, and Sennheiser owners have been able to adjust the audio frequency spectrum of their headphones for years, whereas AirPods owners have had to make do with Apple's default tuning. That's no longer the case in iOS 27, which adds a three-band equalizer to the AirPods settings screen. It's worth noting that iOS has had an EQ setting for years – it's buried in Settings ➝ Apps ➝ Music, but it applies only to Apple Music playback, and works on any pair of headphones.
iPhone 18e Rumored to Feature Increased RAM
The lower-end iPhone 18e that Apple is expected to release by March 2027 will be equipped with 9GB of RAM, up from 8GB in the iPhone 17e, according to analyst Jeff Pu. The lower-end iPhone 18e that Apple is expected to release by March 2027 will be equipped with 9GB of RAM, up from 8GB in the iPhone 17e, according to analyst Jeff Pu.
First Apple Silicon-native CrossOver build in testing as Rosetta's end nears
The writing is on the wall, so CodeWeavers is removing its reliance on Rosetta 2. A very early test version of Apple Silicon-native Crossover is now available for testing.
Shazam launches its first ever sticker pack to celebrate Ariana Grande’s new album
The Apple-owned Shazam app today announced its first ever Artist Sticker Pack, available for free as part of the latest...
Apple has five products launching this fall that we’ve waited a long time for
Apple has a lot of new products launching this fall, including five that have been several years in the making. Here’s what’s coming.