Apple Insider July 31, 2026

Inside Beats lab: Outside Apple, because AirPods can't do everything well

Apple has spent 12 years strengthening Beats without folding it into AirPods, preserving a separate brand that can reach Android users, compete at lower prices, and sell products that wouldn't fit under Apple's own name. Here's what it looks like inside the Beats lab.

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Inside Beats lab: Outside Apple, because AirPods can't do everything well

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