Mac Rumors
October 9, 2026
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($). Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said to have been cut by at least 15 percent compared with what was originally requested.
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