Apple Insider
October 8, 2026
There's a hidden upside to the rampocalypse for Apple
RAM prices are awful, and that hit the overall PC market to the tune of 20% fewer shipments in the last quarter versus 2025. But, according to IDC, it was less-bad for Apple than almost everybody else, with it seeing a full percentage point market share gain year-over year. Buckle up, prices are only going to get worse.
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