Mac Rumors
August 21, 2026
Smartphone Sales Are Falling Worldwide, But Apple Keeps Growing
Apple gained ground in India, Latin America, and Europe even as all three markets contracted, according to a new series of Counterpoint Research reports. Between late March and the beginning of August, Indian smartphone sales ran 14% behind the equivalent stretch of 2025, and the market slipped for three straight weeks once major promotions in July had finished.
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