Mac Rumors
June 15, 2026
Apple Adds Personalized Recommendations and New Marketing Tools to the App Store
Apple last week announced a series of new App Store features, including personalized app recommendations and expanded tools for developers to market their apps. The most visible change for users is Personalized Collections, a new discovery feature that surfaces app and game recommendations tailored to individual interests and behavior. Alongside each recommendation, new "App Notes" explain why a specific app is being surfaced.
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